Advertising your sexism is always a bad idea

By Karen Nickel “E-Bikes, the most environmentally friendly way to stalk your ex”. Terrance Luscombe, a recent graduate of York University’s Masters of Environmental Studies, couldn’t believe what he saw. While walking in his Ossington and Bloor neighbourhood, he happened by Tev E-bikes, an e-bike retailer whose latest advertising campaign contained the phrase. The poster…

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